It's a company that carries itself with a very specific purpose, but it's hard to describe succinctly. Muji's mission is maybe best described as a philosophy that shuns lust and focuses on honesty and durability in products.
If you're in Tokyo, you can learn more about that philosophy at Found Muji, a new combination gallery/store that brings in things from around the world that inspire what Muji makes:
Housed in the Aoyama-area retail space where Muji’s first stand-alone store opened in 1983, Found Muji takes the company back to its roots.
Found Muji goes back to the source, showcasing traditional, vernacular and often handmade housewares and decorative objects that have inspired a multitude of Muji products, like metal bowls used for curry in India, Celadon pottery from Thailand, enamelware from France or feather dusters from Germany. Part gallery and part retail space, Found Muji reveals the origins of new Muji products, and highlights simple, useful wares from different cultures around the world.