Legendary Biru – Japan’s take on a beer commercial

American beer commercials are known for sex and bland jokes. When Japanese beer giant Sapporo Beer wanted to make a quintessentially Japanese commercial for its beer, however, things were very different.

The result is a traipse through countless old Japanese traditions including sumo and taiko and ends on the requisite modern Japanese cityscape. The idea, though, is that it all contributes to Sapporo's product. Cool stuff.

Here it is, the Legendary Biru commercial:

And, in case you were curious, here's the Making Of video: